This was a project for one of Target's in-house brands. The goal was to produce early concepts for a first-aid kit that would feel premium and presentable compared to those in the market.
After these initial ideas were handed off I was no longer involved in the process.
The early stages were very open-ended regarding how to store first aid materials. This first set of concepts is centered around rollable solutions
This is a more polished version of the long trifold approach. Red satin interior and a subtle "x" pattern on the outside creating visual interest while utilizing the logo motifÂ
Box/bag based solutions
There was also investigation into smaller opportunities. This is looking into how a band aid tin could have a more quality appearance while considering different material approaches
Further investigation on different stitching/texturing on the different cases
Wallet/binder style concepts. Thinking of items that are carried everyday and have not changed a large amount over the years
Another more polished binder concept
